Digital marketing on platforms like social media and Google is crucial for businesses today because it allows for highly targeted, cost-effective, and measurable advertising. These platforms enable companies to reach specific audiences based on demographics, interests, and online behavior, which is far more efficient than traditional advertising methods. Additionally, digital marketing allows for real-time performance tracking, giving businesses the data they need to optimize their campaigns for better engagement, lead generation, and ultimately, a higher return on investment. This approach is essential for increasing brand visibility, driving website traffic, and building a strong online presence in a competitive marketplace. 

• Google Advertising Reach: Google Ads can reach approximately 90% of all internet users, which is a potential audience of over 4.7 billion people. The Google Display Network alone serves over 2 trillion ad impressions monthly to over 2.5 billion users across more than 2 million websites and apps.

• Social Media Usage: As of 2025, there are over 5.24 billion social media users worldwide, which is approximately 64% of the global population. On average, a person uses about 6.8 different social media platforms each month.

• Cost-Effectiveness: While print advertising can be effective for brand recall and local targeting, online advertising is generally more cost-effective. Digital campaigns have a lower entry cost and offer a higher return on investment (ROI). For every $1 spent on Google Ads, businesses earn an average of $2. Online advertising also allows for more precise targeting and real-time tracking, enabling businesses to optimize their spending and measure results with greater accuracy, something that is difficult to do with traditional print ads.